India OTT Market: Transforming Digital Entertainment Landscape The India OTT has witnessed exponential growth over the past few years, transforming the way audiences consume digital content. With the surge in internet penetration, affordable data plans, and the proliferation of smartphones, Over-the-Top (OTT) platforms have become a dominant force in the entertainment industry. Platforms such as Netflix, Amazon Prime Video, Disney+ Hotstar, and SonyLIV have tapped into the growing demand for on-demand streaming services, providing a vast array of movies, web series, live sports, and original content. These platforms cater to diverse audiences, offering content in multiple Indian languages, which has significantly contributed to their widespread adoption across urban and semi-urban regions. Source - https://www.marketresearchfuture.com/reports/india-ott-market-12696